source: IStockPhoto Data is of crucial importance in today's marketing landscape. Studies show that data-driven marketing decisions are generally more effective than intuition-...

Since the year 2000, the Management and Communication Department of AP University College has organised the Belgian Corporate Video Festival, an event that annually awards the bes...

The field of communication professionals, marketeers and journalists has changed radically under the influence of digitalisation. The platforms for placing media content increased...

Laura Herrewijn (PhD in the Social Sciences: Communication Sciences) is researcher at the AP University of Applied Sciences and Arts Antwerp and guest professor at the University ...

Digitalisation and the explosive growth of social media have led to an explosion in the possibilities for companies to use video. Via various channels and in various forms, they d...

Problem Outline For the visual design sector, the emergence of generative Artificial Intelligence (AI) is just as profound as the introduction of Photoshop and 3D animation. Fo...

Nadia Vissers is the Director of the European Journalism Training Association, which groups more than 75 journalism centres, schools and universities from about 30 countries acros...

Studies show that the current generation of young people spend less time consuming news than previous generations. In addition, they appear to consume news mainly 'for free' via d...

The wave of digitalisation has major consequences for the interaction of companies with their external environment. Digital applications are used to personalise and optimise servi...

An investigation into typography in Virtual Reality. ...