Thematically, the research and expertise center Media, Design and IT is focusing on four spearheads:
In addition, it is characterized by strong methodological expertise in user research. This includes:
The reduction and sustainability of (redundant or single-use) packaging is a complex issue with many considerations.As a brand, a communications professional or a designer, how do you catch the partial or total loss of that physically present user experience, image and brand position? We want to inform, inspire and provide visual designers and communication professionals with tools to overcome communication stumbling blocks.
Until now, there has been little knowledge about the design, distribution and activation of corporate videos and about the perspective of its audience. This research will fill in this gap by examining the formal differences (e.g. narrative structure, genre, length, image format...) and differences in activation.
With support from the Industrial Research Fund, the AI4UX project is exploring how AI can be used to automatically detect relevant user patterns in data. This allows to improve user experience and personalize digital applications based on usage.