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Journalism, Advertising and Public Relations (JAP)

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What is better for improving the skills that you need as a future journalist or public relations agent than taking up a part of your programme abroad? Read on to find out more about our Belgian programme!

jou.jpgWhat?

Are you a student of Journalism, Advertising or Public Relations and are you planning to study in Antwerp? Well, we are convinced that you made the right choice. We will provide the skills and qualifications you need to reach your goals in the heart of a city that offers an exciting social life: Antwerp!

The AP University of Applied Sciences and Arts commits herself to ensure the highest quality education and training in organizing Erasmus student mobility. For that reason, we co-operate with several universities and institutions of higher education throughout Europe within the framework of the Erasmus Plus programme.

The Department of Management and Communication has 30 years of experience in communications education and offers several communications courses at a Bachelor level. Students become professionals in one of the following fields: Journalism, Commercial communication and Advertising or Public relations and information. 

As an Erasmus student you will integrate easily as you follow the courses together with your Flemish co-students. English is the language of instruction.

The international semester will surely add value to your degree and your career opportunities and improve your English language as well as your team working, intercultural and communication skills.

For who?

You can participate if you are an incoming Erasmus student, studying Journalism, Commercial Communication and Advertising and Public Relations at one of our partner universities.

Administration incoming students
Academic information

    Programme

    The first cluster of courses* are general courses whereas cluster two and three are only for Advertising/Public Relations OR Journalism students. You can find more information on a specific course in the overview.

    1. General Courses

    for students of Management and Communication

    • Experiencing Belgian Culture (5 ECTS)
    • Trends in Management and Communication (5 ECTS)
    • AP Studium Generale (3 ECTS)
    • French Advanced (4 ECTS)
    • Intercultural Communication (4 ECTS)
    • European Media (4 ECTS)
    • Content Marketing (4 ECTS)
    • Mobility project: Reporting Europe (max 5-10 students allowed) (4 ECTS)

    2. Courses only for students in Advertising and Public Relations

    • Video Production (max. 10 students allowed) (4 ECTS)
    • International Brand Communication (4 ECTS)
    • Brand Activation (4 ECTS)
    • Photoshop (max. 5-10 students allowed) (4 ECTS)
    • Professional Practice in Campaigns (max. 10 students allowed) (4 ECTS)
    • Public Affairs (4 ECTS)

    3. Courses only for students in Journalism

    • Constructive Interviewing (4 ECTS)
    • Photojournalism (max. 5-10 students allowed) (4 ECTS)
    • Fact checking (4 ECTS)
    • Layout (4 ECTS)
    • Media@AP: Television (Advanced) (Max 2-3 students allowed) (4 ECTS)
    • Media@AP: Radio (Advanced) (Max 2-3 students allowed) (4 ECTS)
    • Media@AP: Online (Advanced) (Max 2-3 students allowed) (4 ECTS)
    • Immersive Storytelling & VR (max 2-3 students allowed) (4 ECTS)

    *All courses and course descriptions are subject to changes at any time.

    Courses Exchange Students 2021-22

    • Courses JAP*subject to changes
      COURSE ECTS
      JAP: Experiencing Belgian Culture 5
      JAP: Trends in Management and Communication 5
      AP Studium Generale 3
      JAP: French ADVANCED 4
      JAP: Intercultural Communication 4
      JAP: European Media 4
      JAP: Content Marketing 4
      JAP: Mobility Project: Reporting Europe 4
      JAP: Video Production 4
      JAP: International Brand Communication 4
      JAP: Brand Activation 4
      JAP: Photoshop 4
      JAP: Professional Practice in Campaigns 4
      JAP: Public Affairs 4
      JAP: Constructive Interviewing 4
      JAP: Photojournalism 4
      JAP: Fact Checking 4
      JAP: Layout 4
      JAP: Media@AP: Television (ADVANCED) 4
      JAP: Media@AP: Radio (ADVANCED) 4
      JAP: Media@AP: Online (ADVANCED) 4
      JAP: Immersive Storytelling & VR 4

    Timing and Location

    Start date

    1st semester

        Welcome Week

    Monday 13th September 2021 -  Thursday 16th September 2021

        Welcome day

    Friday, 17th September 2021

        Start of programme

    Monday, 20th September 2021

        Official end date

    Friday, 4th Februari 2022
    Holidays

    Autumn Break: Monday 1st November 2021 – Sunday 7th November 2021 (1 week)
    Christmas Holiday: 27th December 2021 – Sunday 9th January 2022 (2 weeks)
    Other free days: 11th November 2021

    Location:

    AP University College
    Meistraat 5
    2000 Antwerp

    Registration

    The registration deadline for Journalism, Advertising and Public Relations is 1st May 2021.

    AP partner institutions should send the student’s nomination to the AP International Office. You can find the full application procedure here. After the deadline, a selection will take place. Students will be advised before 15th May of their approval/refusal. 

    Extra assignment

    As an extra assignment, all participants to the JAP-programme are requested to introduce themselves in a video CV of 1min30 sec, format 720 25p (=HD-ready) of 1080 25p (Full HD).

    In this video you tell who you are and why it is so important for you to take part in the programme. You use the upload tool www.wetransfer.com to send your video to nadia.vissers@ap.be before 01/05/2020. The JAP coordinator will check the videos on language and creativity to decide whether you’re the right student for the JAP-programme. Moreover, your video will be used to introduce you to the lecturers and fellow students of the programme, so make sure you produce an inspiring video!”

    After the selections, additional information will be given, pertaining to:
    - Welcome day and Welcome week
    - accommodation
    - procedures for registration (residence permit)
    - activities, integration & facilities
    - invitation letter, for visa purposes

    Credits

    Artesis Plantijn Hogeschool awards 30 credits for one semester. Credits are awarded only when the course has been completed and all required examinations have been successfully taken.

    Artesis Plantijn Grading Scale compared to the ECTS scale:
     

    Artesis Plantijn

    ECTS grade

    18-19-20

    A EXCELLENT

    15-16-17

    B VERY GOOD

    13-14

    C GOOD

    11-12

    D SATISFACTORY

    10

    E SUFFICIENT

    8-9

    FX FAIL (with possible deliberation)

    0-1-2-3-4-5-6-7

    F  FAIL (no deliberation possibility)