Journalism, Advertising and Public Relations (JAP) | AP Hogeschool Skip to main content

Journalism, Advertising and Public Relations (JAP)


    The first cluster of courses* are general courses whereas cluster two and three are only for Advertising/Public Relations OR Journalism students. You can find more information on a specific course in the overview on the right.

    1. General Courses

    for students of Management and Communication

    • Experiencing Belgian Culture
    • Trends in Management and Communication

    for students in Journalism, Advertising or Public relations

    • International Project (max. 5-10 students allowed)
    • Extra language 1: English lower intermediate
    • Extra language 2: German advanced / Spanish advanced / French advanced (probably no communication or media related courses)
    • International Week
    • Intercultural Communication
    • European Media Policy
    • Content Marketing
    • Do It Yourself (approval after intake conversation)
    • Mobility Project: Reporting Europe (max. 5-10 students allowed)

    for students from international programme Graphic and Digital Media 
    (approval after intake conversation + depending on curriculum possibilities)

    • Crossmedia Experiment
    • Publishing
    • Photoshop advanced

    2. Courses only for students in Advertising and Public Relations

    • Video Production (max. 10 students allowed)
    • International Brand Communication
    • Photoshop (max. 5-10 students allowed)
    • Professional Practice in Campaigns (max. 10 students allowed)
    • Public Affairs

    3. Courses only for students in Journalism

    • Constructive Interviewing
    • Photojournalism (max. 5-10 students allowed)
    • Digital Formats advanced **
    • Media Practice@AP: television / radio / print OR online production (ADVANCED) (max 2-3 students allowed per option)
    • Journalistic Project: Observing The Media

    *All courses and course descriptions are subject to changes at any time.
    ** Exceptionally not organised in 2019-2020.

    Timing and Location

    Start date

    1st semester

        Welcome Week

    Monday 9th September 2019 -  Thursday 12th September 2019

        Welcome day

    Friday, 13th September 2019

        Start of programme

    Monday, 16th September 2019

        Official end date

    Friday, 31st January 2020


    Autumn Break: Monday 28th October 2019 – Sunday 3th November 2019 (1 week)
    Christmas Holiday: 23th December 2019 – Sunday 5th January 2020 (2 weeks)
    Other free days: 1st November 2019, 11th November 2019


    Artesis Plantijn University College
    Meistraat 5
    2000 Antwerp


    The registration deadline for Journalism, Advertising and Public Relations is 1st May 2019.

    AP partner institutions should send the student’s nomination to the AP International Office. You can find the full application procedure here. After the deadline, a selection will take place. Students will be advised before 15th May of their approval/refusal. 

    Extra assignment

    As an extra assignment, all participants to the JAP-programme are requested to introduce themselves in a video CV of 1min30 sec, format 720 25p (=HD-ready) of 1080 25p (Full HD).

    In this video you tell who you are and why it is so important for you to take part in the programme. You use the upload tool to send your video to before 01/05/2018. The JAP coordinator will check the videos on language and creativity to decide whether you’re the right student for the JAP-programme. Moreover, your video will be used to introduce you to the lecturers and fellow students of the programme, so make sure you produce an inspiring video!”

    After the selections, additional information will be given, pertaining to:
    - Welcome day and Welcome week
    - accommodation
    - procedures for registration (residence permit)
    - activities, integration & facilities
    - invitation letter, for visa purposes


    Artesis Plantijn Hogeschool awards 30 credits for one semester. Credits are awarded only when the course has been completed and all required examinations have been successfully taken.

    Artesis Plantijn Grading Scale compared to the ECTS scale:

    Artesis Plantijn

    ECTS grade






    C GOOD






    FX FAIL (with possible deliberation)


    F  FAIL (no deliberation possibility)