Journalism, Advertising and Public Relations (JAP)

Type

Exchange

Timing

Autumn Semester

Location
Campus Spoor Noord - Ellermanstraat

What is better for improving the skills that you need as a future journalist or communication expert than taking up a part of your programme abroad? Read on to find out more about our Belgian programme!

jou.jpgWhat?

Are you a student of Journalism, Advertising or Public Relations and are you planning to study in Antwerp? Well, we are convinced that you made the right choice. We will provide the skills and qualifications you need to reach your goals in the heart of a city that offers an exciting social life: Antwerp!

The AP University of Applied Sciences and Arts commits itself to ensure the highest quality education and training in organizing Erasmus student mobility. For that reason, we co-operate with several universities and institutions of higher education throughout Europe within the framework of the Erasmus Plus programme.

The Department of Media, Design & IT has 30 years of experience in communications education and offers several communications courses at a Bachelor level. Students become professionals in one of the following fields: Journalism, Communication, Advertising or Public relations.

As an Erasmus student you will integrate easily as you follow the courses together with your Flemish co-students. English is the language of instruction.

The programme offers a dynamic learning method that consists of five mandatory courses (for 22 ECTS) and a two elective courses (for 8 ECTS) to enhance your academic enrichment. 

This international semester will surely add value to your degree and your career opportunities and improve your English language as well as your team working, intercultural and communication skills.

For who?

You can participate if you are an incoming Erasmus student, studying Journalism, Commercial Communication and Advertising and Public Relations at one of our partner universities and having gained 120 credits.

Administration incoming students
Academic information

Courses

The course descriptions for 2026-2027 will be published on 1st April at the latest. In the meantime, the course descriptions of 2025-26 can be consulted on the right (subject to changes). 

There are two different programmes: one for students from a Communication,  Advertising or Public Relations programme with a background in Communication and one for students with a background in Journalism or Media Studies. Within each programme there are five compulsory courses (for 22 ECTS) and four possible elective courses. You can find more information on a specific course in the study guide of each course (cf. right-hand column).

PROGRAMME FOR STUDENTS OF COMMUNICATION

Compulsory courses (in total: 22 ECTS)

  • Belgian Culture and Trends (6 ECTS)
  • Content Marketing  (4 ECTS)
  • International News Topics (4 ECTS)
  • International Brand Activation  (4 ECTS)
  • Crossing Borders  (4 ECTS)

Elective courses (if you need 30 ECTS: pick out two courses)

  • Campaigning  (4 ECTS)
  • Mobility Project: Reporting Europe (4 ECTS)
  • Digital Ad Skills   (4 ECTS)
  • Immersive Storytelling & VR (4 ECTS)
     

PROGRAMME for students OF journalism or media studies

Compulsory courses (in total: 22 ECTS)

  • Belgian Culture and Trends (6 ECTS)
  • Content Marketing  (4 ECTS)
  • International News Topics (4 ECTS)
  • Mobility Project: Reporting Europe (4 ECTS)
  • Constructive Interviewing (4 ECTS)

Elective courses (if you need 30 ECTS: pick out two courses)

  • Photojournalism (4 ECTS)
  • Layout    (4 ECTS)
  • Immersive Storytelling & VR (4 ECTS)
  • Fact Checking  (4 ECTS)
     

*All courses and course descriptions are subject to changes at any time.

Some practical courses have limited access, the definite decision can only be made in the beginning of the academic year.

Fluency in English (minimum B2 level) is essential, as all coursework, presentations and exams are conducted in the language.

Attendance is mandatory, ensuring your active engagement and a manageable learning experience.
 

Programma Academiejaar 2026-27

*modeltraject steeds onder voorbehoud van wijzigingen

Timing and Location

Welcome WeekMonday 14th September 2026 - Thursday 17th September 2026
Welcome daysThursday 17th + Friday 18th September 2026 (to be confirmed)
Start of programmeMonday 21st September 2026
Official end dateFriday 5th February 2027*
Academic Organisation

First examination period: at the end of semester 1.

The second examination period (resit for failed courses) is organised during the summer and starts at the earliest on the 23th of August 2026 and ends at the latest on the 10th of September 2027. 

Check our academic calendar and make sure the periods don’t conflict with the organisation of your curriculum at your home university.

Holidays

Autumn Break: Monday 2nd November 2026 – Sunday 8th November 2026 (1 week)
Winter Holiday: 21st December 2026 – Sunday 3rd January 2027 (2 weeks)
Other free days: 11th November 2026
 

Location:

Campus Spoor Noord, Ellermanstraat 33
2060 Antwerp, Belgium

Registration

Nomination deadline: 15th April 
Application deadline: 1st May.

AP partner institutions should nominate the student via our registration system Mobility Online. The link to the nomination form will be sent to all partner institutions; If you did not receive it, please contact us at incomingstudents@ap.be . Once nominated, students will receive an automated mail to complete the application.  You can find the full application procedure here.

Our programmes can only accept a limited number of students. After the application deadline, a selection will take place based on motivation/cv, study background, and, if necessary, date of application.

Students will be advised before 15th May of their approval/refusal.

Extra assignment

As an extra assignment, all participants to the JAP-programme are requested to introduce themselves in a video CV of 1min30 sec, format 720 25p (=HD-ready) of 1080 25p (Full HD).

In this video you tell who you are and why it is so important for you to take part in the programme. The JAP coordinator will check the videos on language and creativity to decide whether you can be accepted in the JAP-programme. Moreover, your video might be used to introduce you to the lecturers and fellow students of the programme, so make sure you produce an inspiring video!”

After the selections, additional information will be given, pertaining to:
- Welcome day and Welcome week
- accommodation
- procedures for registration (residence permit)
- activities, integration & facilities
- invitation letter, for visa purposes

Credits

30 credits represent the workload for one full semester. Credits are awarded only when the course has been completed and all required examinations have been successfully taken. AP University of Applied Sciences and Arts requires students to take up a minimum of 20 credits per semester. 

You can find the AP Grading scale here.