The Immersive Lab is a research center of AP University College Antwerp (Belgium) that centralizes the expertise about immersive technologies (virtual, augmented and mixed reality, omnidirectional video and hologram) and shares it with students, researchers, companies and non-profit organizations. Now that the first hype is gradually over and technology is evolving at breakneck speed and is available to producers and consumers, the obvious applications have found their way to the market.
Objectives of the Immersive Lab:
RESEARCH CENTER
The lab is stimulating, initiating and supporting research about immersive technologies for commercial, educational, cultural and scientific applications. The focus lies on integrated and practice-based research.
KNOWLEDGE CENTER
The Lab bundles all the knowledge that is acquired from its own research or that is collected from external publications, study days, conferences, etc. The lab has a showroom where customized demonstrations, workshops, brainstorming sessions and lectures can be given. This way, both the client/visitor, who has never been in contact with the technology can come in for an introduction, and the experienced producer who wants to explore new markets.
VALIDATION CENTER
Researchers and producers of immersive content can subject their products to usability tests in the Lab based on the analysis model developed by the Immersive Lab.
PRODUCTION FACILITIES AND LENDING SERVICE
The lab focuses on the creation of high-quality content for commercial, educational, cultural and scientific applications. Companies, designers, artists, educational institutions, start-ups, etc. can use the lab's facilities and infrastructure, under certain conditions. Expert guidance can be provided.
Do you have a question about possible collaboration? Feel free to contact Kristof Timmerman (kristof.timmerman@ap.be).
How can we build and feed Adaptive User Interfaces (AUI) through (sensor) data collected from the smart city of Antwerp and self-generated (sensor) data gathered from our two pilot cases (the school campus and the advertising sector)? What added value does this AUI create for the user and the user community? Within this project we are investigating AUI for public advertising displays.
Co-Creating with Machines
Simultaneous positioning and in-depth acquisition for Mixed Reality applications for firefighters which can be used in buildings with smoke development.
An investigation into typography in Virtual Reality.
Mixed Reality project with Microsoft Hololens
Let's Go Virtual!: Immerse, Observe, React. Research project about VR training for Organizational Safety & Health (OSH).
VR & AR as persuasive tools for creating awareness about public and nonprofit challenges
The aim of this project is to indicate the needs of companies and organizations concerning their use of immersive media (VR, AR, MR, 360° video, hologram). Besides we are doing experiments to find the parameters that stimulate the user exprience of the audience and this through new combinations of visual and narrative techniques and smart objects.
Pain Management through Immersive Technologies.
