Fan fiction is a term for stories about characters or settings written by fans of an original work, rather than by the original creator (Barthes, 1977). The culture talks to them, and they talk back to the culture in its own language. This kind of borrowed, marginal, handed down inspiration could be coined fringe creativity as it develops necessarily alongside and on top of existing productions (Graham, 1987). Instead of the New and Original as a point of reference it is actions such as folding, layering, mirroring, bending, inverting, ... that are key components. It tries to disentangle creativity from originality (Bakhtin, 2010).
The last 10 years far-reaching changes took place in communication (Manovich,2010). The way we process and deploy information has altered radically with the arrival of new technologies that facilitate participatory information sharing, interoperability, user-centered design and collaboration. Where music, literature and film have found new distribution channels that reflected heavily on possible production methods and content, the visual arts continue to have a struggling relationship with this new situation. It seems necessary to assess the possibilities and consequences for such a creativity in a visual arts practice (Bourriaud, 2009).