Wannes Heirman (Ph.D.) is a postdoctoral researcher and professor at the University of Antwerp and AP University College Antwerp. He is a guest professor of Government and Social Profit Communication (UA). His research interests include several areas, including online privacy and cyberbullying). He has published extensively on these topics in international peer-reviewed journals. An overview of his researcher profile and publications can be found on the website of the University of Antwerp. Wannes Heirman is involved in several international research projects, including the COST Cyber Bullying Programme funded by Europe and the World Internet Project (WIP). He also participated in publications of the Belgian Observatory of Rights on the Internet ("Cyber-bullying of minors" and "E-marketing and minors"). He is familiar with both quantitative (surveys, experiments) and qualitative research techniques (in-depth interviews and focus groups).
He recently broadened his research interest as a senior researcher at AP University College: "Gastgerichtheid In De Zorg" (2015-2018), "Show & Tell! Immersive Storytelling" (2017-2019), "Data Driven Marketing Strategy" (2018-2022), "News4You(th)". (2019-2023), "DigitOF" (2019-2023) and "LAP: Learning Analytics AP" (2019-2023). He also regularly gives lectures and demos on VR and data such as at the Corporate Video Festival, Science Day and AP Research Day.
Een onderzoek naar de gastgerichtheid bij niet-medisch personeel in acute ziekenhuizen in Vlaanderen
The aim of this project is to indicate the needs of companies and organizations concerning their use of immersive media (VR, AR, MR, 360° video, hologram). Besides we are doing experiments to find the parameters that stimulate the user exprience of the audience and this through new combinations of visual and narrative techniques and smart objects.
Data-driven and informational privacy in the marketing strategy of Flemish SMEs in the age of GDPR.
LAP!: evidence-informed development of a Learning Analytics dashboard
The influence of digitalisation on job satisfaction, job quality and the tasks of the office manager (OM).
The news consumption routes and willingness to pay for news among 18-26 year-old Flemish youngsters.
Optimalisering marketingstrategie: erkennen, sensibiliseren en bereiken van de beoogde doelgroep
VR & AR as persuasive tools for creating awareness about public and nonprofit challenges